Tuesday, October 25, 2005

Stella McCartney for H&M, the countdown begins...


H&M, the Swedish company that employs over 30,000 people can now add one more to that figure: Stella McCartney. As Vogue.com states, the uber-designer raised the profile of Chloe when she became chief designer in 1997. When McCartney finally left Chloe, she began designing her eponymous line of women's clothing. Since launching that endeavor, McCartney has continued to expand her brand name with cosmetics ("Stella," her perfume, is to die for), and has now partnered up with H&M to bring her high-fashion design to consumers looking for a lower price point.

In the October 2005 issue of Harper's Bazaar, McCartney says of her line, "Girls of all ages, shapes, sizes and backgrounds were always coming up to me and saying, 'I really love your stuff, but I can't afford it,' and this was a great opportunity for us to give them everything they've ever wanted from Stella McCartney."

The line, which hits select H&M stores nationwide in the U.S. on November 10th, is available for limited preview online at hm.com right now, but will be unveiling more of the collection on the site on October 27th. The collection will most likely cause quite a stir--translation? You better hit H&M on November 10th to get the best selection of the limited edition Stella McCartney for H&M line.
Photo at right is courtesy of hm.com.