Luella Bartley's new line of clothing for arrives at Target stores soon. The line, a part of Target's Go International Program, is fun and very youthful. According to the February edition of Elle, senior vice president for Target's merchandising, Trish Adams, says "'It's about making design democratic.'" The noble goals of the multi-billion dollar company have clearly manifested themselves in the program, which has in the past brought designers like Cynthia Rowley to the retail giant's sales floor. While the company's relationship with Isaac Mizrahi is apparently not a part of the Go program, it is indicative of Target's desire to stay in touch with changes in fashion, and increase their growth by giving regular people access to big name designers.Bartley's line for Target is fun, and includes a mix of kitschy cherry patterned pieces (tote bags, skirts, and more), and then some basics like striped rugby shirts and basic blouses; the overall effect is very preppy cool. We would assume, however, that there are probably more components to the line which will only be available in stores (we're lusting over the cherry tote). Shoppers can check out part of the Luella Barley line at Target is on the website (www.target.com), (but some pieces are not available for several weeks) or the February issue of Elle. Best bet? Hit your local Target store early for the best selection of pieces. Photo from February 2006 issue of Elle.
